HolanBra Foods BV was founded in 2009 by:

Ron van Ool
worked at Sadia for 8 years (and previously 8 years at Seara) responsible initially for managing Sadia’sales in the UK and later coordinating the sales for both UK and Germany ( > 100,000Mt annually)

Alexandre de Campos
worked for Sadia for 9 years (and previously 12 years with Perdigao) as Director Europe, leading a team of 20 people and overseeing annual sales in excess of 150,000 tons